Anindya Ghosh is from Leger Marketing, Edmonton Canada. He is working there as a Project Manager. He will be delevering a lecture on "social media- a marketing perspective". Please have a look at the presentation summary below.
Title: Social Media – A Marketing Perspective:The discussion is about the various aspects of social media in marketing and how those practices can be adopted in our personal application of social media. The following topics will be broadly touched upon in the presentation:
• A brief introduction on the evolution of social media
• The importance of social media in marketing
• Some marketing social media success stories – and the lessons we learn from them
• What are some of the current challenges in social media marketing
• An overview of how to measure social media and the challenges
• Finally, how can some of the marketing ideas be used in personal utilization of social media
Social media 26 03 12
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I really enjoyed the guest speaker today in ALES 204, especially the presentation of the social media milestones. Considering that Anindya Ghosh started the milestones from 1994 with the TheGlobe.com and continued up to 2011 with the Iphone in 2007 it was a great representation of just how social media has transformed society within my lifetime. The timeline was a great way for students in lecture to visually view the milestones within the last 20 years.
ReplyDeleteI thought the milestone was pretty cool, I love seeing how far we have come over the years and it goes to show that we are always constantly evolving and changing. I also agree about the importance of social media in marketing, it's a whole new level of advertising that's keeping up with the change in media.
ReplyDeleteI also really enjoyed today's lecture! I think that the marketing aspect of social media was a very relevant aspect to address, since it is such an emerging method of communication. Anindya Ghosh showed some very interesting examples of how social media is growing in marketing, and how it still has much room to expand. This was a wonderful point of view to include in this class!
ReplyDeleteThis was a very interesting lecture. I really liked hearing how social media can be used as a marketing tool and how internet has evolved over time. It is truly amazing to see the progress technology has made in the last little while, I cannot imagine what will be next! I also never knew how much money truly went into marketing, especially through social media. I personally never really look at ads on the internet so it is amazing how much money is poured out into this medium of advertisement.
ReplyDeleteEven though we've been talking about social media throughout the term it was nice to see a different perspective, this being the marketing perspective. Even though I knew that lots of money was spent on marketing, I figured that it was mostly through making commercials on TV, etc. But I learned how much money is spent through social media! I would have never thought. Thanks for the presentation Anindya!
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